P&G and 91ֿ
P&G is one of 91ֿ's longest-standing partners. They have provided invaluable support to our U.S. programs since 1995 and to our international work since 2002. P&G's commitment to supporting community impact programs and gender equality through the benefits of its unique brands helps us improve life for children around the world.
Leading with Love
As part of their ‘Leading with Love’ video series, in partnership with Katie Couric Media, P&G recently profiled Crystal Chambers, a 91ֿ Community Engagement Coordinator in Cocke County, TN to share the story of the meaningful impact she’s making in her community. Learn more about how Crystal, thanks to a generous donation from P&G, distributed Safeguard soap at local COVID-19 testing sites to stress the importance of handwashing at home.
P&G Children’s Safe Drinking Water (CSDW) Program
Through P&G’s , P&G has been providing clean drinking water to children and families in communities around the world with a P&G-innovation, Purifier of Water packets, since 2004.
91ֿ is proud to be one of the largest partners in this endeavor to provide clean drinking water to children and families in disaster impacted areas and developing countries.
P&G recently announced that 20 billion liters of clean water have been provided with a family who is part of the 91ֿ program in Nigeria. Carrine, her husband and three children are Cameroonian refugees living in Amana, a community in Obanliku, a Local Government Area of Cross River State in Nigeria. Prior to the delivery of P&G Purifier of Water packets, Carrine’s children frequently fell ill to water-related diseases from drinking unsafe water in the community. Since receiving P&G water purification materials from 91ֿ, the number of visits Carrine has made to the clinic to treat her children for water-related illness has decreased, saving her money and enabling her children to attend school regularly.
The CSDW Program has also partnered with 91ֿ to support many disasters across the globe in countries such as El Salvador, Ethiopia, India, Kenya, Philippines, Somalia, South Sudan and Uganda.
A Multifaceted Partnership
Multi-Brand Engagement – In communities served by our partnership, P&G leverages its brands to build a stronger culture of health and hygiene. Together we've built hand-washing stations, refurbished toilet facilities, led trainings on handwashing, oral hygiene and menstrual hygiene management, and run campaigns to raise awareness around healthy behaviors. Our programs have integrated P&G’s products such as Safeguard, Always, Crest and Oral-B in meaningful ways to give children opportunities to practice what they have learned, across multiple markets such as China, Mexico and Nigeria.
Local Activation and Employee Engagement – To engage P&G staff with 91ֿ's mission we've implemented many employee events across the globe. These range from a P&G Christmas Marketplace in Italy, hosting media events at our country field offices in Mexico, India, China and the Philippines, and inviting P&G staff to participate in key events, such as Global Handwashing Day, in several countries around the world. We have also created videos that celebrate our partnership while highlighting the impact of our work.
Emergency Response – P&G has supported many disaster relief efforts over the years. Recently, this has included support for the Beirut, Lebanon port explosion, COVID-19 pandemic and Ukrainian children in need affected by the Russian conflict.
#WeSeeEqual
P&G aspires to build a better world for all of us – a world free of gender bias where girls and boys can dream big dreams and know that they are within their grasp. To this end, P&G and its brands are working every day to reveal bias and spark conversations that motivate change. 91ֿ believes that children deserve to grow up and achieve their dreams – regardless of their gender. P&G and 91ֿ partnered together to develop the #WeSeeEqual program, with a goal to advance social norm change and the institutionalization of gender equality by applying an approach based on our socio-ecological model and expanding strategies that target children in and out of school, their caretakers, community members and broader society.
Since 2018, we have worked together to transform gender norms through programs in Indonesia and Mexico. For example, we’re working with teachers in Mexico to provide them with essential information they need to talk about gender equality in their classrooms. As a sixth grade teacher we work with shared, “Once we had gone over the topics, I saw changes in the way my students treated each other. They are more pleasant, and the girls feel supported.”- proving that the work we’re doing is going a long way to transform gender norms among schoolchildren.