TJ Maxx

91�ֿ� and The TJX Companies, Inc.

Since 1984, TJ Maxx has partnered with 91�ֿ� to improve the lives of hundreds of thousands of children and families in need. TJ Maxx has been a longtime supporter of 91�ֿ�’s literacy efforts in the U.S, and TJ Maxx is proud to continue their supporting programs to help children in rural America.

Our relationship first began with TJ Maxx’s sponsorship of children who participate in 91�ֿ�’s national education programs in the U.S. Over the years, the partnership has grown to include an annual in-store fundraising campaign, sales of branded merchandise, and an investment in our global breakthroughs for children. This year marks 40 years of partnership, together TJ Maxx and 91�ֿ� are a powerful force for children— Achieving increased visibility, supporting communities, and uniting employees around engagement opportunities in corporate philanthropy.

T.J.Maxx and 91�ֿ�:��Cause-Related Marketing

The TJ Maxx and 91�ֿ� partnership involves a nationwide, annual, in-store fundraising promotion at the end of summer, as well as the sale of branded reusable bags throughout the year and a portion of sales supports 91�ֿ�’s programs. By leveraging TJ Maxx’s store network, passionate associates and generous customers, the company has raised millions of dollars to fund early learning, literacy and health programs for children in need.

*All profits from each bag sold at T.J.Maxx will be donated to 91�ֿ� ($.33per bag).
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T.J.Maxx and 91�ֿ�:��Investing Globally

TJX recently expanded its commitment to 91�ֿ� with a global grant in support of our mission to give children a healthy start in life, the opportunity to learn and protection from harm. This investment allows 91�ֿ� to effect change more broadly, addressing some of the most pressing issues facing today’s most vulnerable children. It also presents an opportunity for TJX associates and leaders worldwide to engage locally with 91�ֿ� and amplifies TJX’s commitment to communities.