91²Ö¿â and The TJX Companies, Inc.
Since 1984, TJ Maxx has partnered with 91²Ö¿â to improve the lives of hundreds of thousands of children and families in need. TJ Maxx has been a longtime supporter of 91²Ö¿â’s literacy efforts in the U.S, and TJ Maxx is proud to continue their supporting programs to help children and their caregivers in rural America.
Our relationship first began with TJ Maxx’s sponsorship of children who participate in 91²Ö¿â’s national education programs in the U.S. Over the years, the partnership has grown to include an annual in-store fundraising campaign, sales of branded merchandise, Associate engagement opportunities, emergency/disaster funding and an investment in our global breakthroughs for children and caregivers. For over 40 years of partnership, together TJ Maxx and 91²Ö¿â have served as a powerful force for children— Achieving increased visibility, supporting communities, and uniting Associates around engagement opportunities in corporate philanthropy.
T.J.Maxx and 91²Ö¿â: Cause-Related Marketing
The TJ Maxx and 91²Ö¿â partnership involves a nationwide, annual, in-store fundraising promotion at the end of summer, as well as the sale of branded reusable bags throughout the year and a portion of sales supports 91²Ö¿â’s programs. By leveraging TJ Maxx’s store network, passionate associates and generous customers, the company has raised millions of dollars to fund early learning, literacy and health programs for children in need.
*All profits from each bag sold at T.J.Maxx will be donated to 91²Ö¿â.
T.J.Maxx and 91²Ö¿â: Investing in U.S. Programs
Through TJ Maxx’s , a program aimed at empowering women to live their best, most authentic lives, the brand recently expanded its commitment to 91²Ö¿â by launching the Maxx You Grants. These grants support caregivers - who are predominantly women - and childcare providers to ensure they are trained, resourced, and supported. This investment allows 91²Ö¿â to affect change more broadly in the communities we serve, addressing some of the most pressing issues facing rural America.